This is the first time Getty has jointly created a collection with a nonprofit and shared its licensing revenue. Getty has previously added new types of photos to its collection to reflect changes in society - adding, for example, more pictures of older people doing physical activities. “Imagery has become the communication medium of this generation, and that really means how people are portrayed visually is going to have more influence on how people are seen and perceived than anything else,” Mr. The initiative is particularly important right now, said Jonathan Klein, co-founder and chief executive of Getty, because of the surge of image-based communication that has arisen from smartphone cameras and sites and apps like Pinterest and Instagram. When Getty subscribers - creative agencies, media companies and other businesses - search for relevant terms, they will see these images alongside the usual ones, or they can specifically search Getty’s Lean In collection. They plan to continue to add photos to the library. People at Getty and Lean In, led by Pam Grossman, Getty’s director of research, who is responsible for tracking demographics and visual trends, chose 2,500 images, a quarter of which are new to the photo agency. “When we see images of women and girls and men, they often fall into the stereotypes that we’re trying to overcome, and you can’t be what you can’t see,” Ms. Sandberg’s nonprofit organization,, is to announce on Monday a partnership with Getty Images, one of the biggest providers of stock photography, to offer a special collection of images that it says represent women and families in more empowering ways. And their ubiquity is hurting girls and women by feeding into old-fashioned stereotypes, says Sheryl Sandberg, the Facebook executive who has become an advocate for women achieving leadership roles. These stock images are familiar to anyone who has seen an advertisement or flipped through a magazine or brochure illustrating working women and families. There is the multitasker, holding a laptop in one hand and a baby in the other. There is the mother, smiling as she pours milk into her children’s cereal bowls at the breakfast table. SAN FRANCISCO - There is the businesswoman, wearing a suit and glasses and holding a briefcase.
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